Every Friday, we choose an alum who has been making headlines—for better or for worse.
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W. Bing Gordon ’72

W. Bing Gordon ’72 is a 58-year-old executive who sees an empty nest on his horizon and, as he told the San Jose Mercury News, wants to “go do something new and cool.” Fair enough. But what if your job for the last 26 years has been to create, market, and play video games? What’s cooler than the apex of cool?

To Gordon, it’s… venture capital. He was one of the founders of Electronic Arts, the video-game behemoth responsible for The Sims, Medal of Honor, Madden NFL, and lots of other successful games. He shepherded those games to market as the company’s chief creative officer—otherwise known as the “resident genius.” Now he’s leaving to become a partner at Kleiner Perkins Caufield & Byers, the Silicon Valley venture capital firm. “I’d like to take the thinking behind video game design and help a new generation of entrepreneurs make cool new stuff,” Gordon told the Los Angeles Times.

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